Our first release of the IT Force 5×5 Video Series
In this series we invite our valued partners to address 5 big questions organizations facing their clients
– and provide 5 big answers.
Guest: Scott Gouthro, Business Solutions Account Executive
Specialty: Small and medium sized businesses in the Niagara-Hamilton-Burlington-Oakville region
Host: Jason Stitt, Founder, IT Force
Second, everyone, thanks for joining us again today. We’re here with another 5 by 5 where he was Scott Guthrie from Cogeco Business Solutions and he’s here to help us answer the top five burning questions of Internet service provision and the technology around that cogeco’s great organization. It brings everything together for you. And having that insight is we brought Scott here to be that expert because he has to deal with many aspects of your business is and how to help make sure things are getting done correctly and hopefully with all that efficiency everyone can benefit from it across the board. Scott, tell us a little bit well, say hi to everyone and then just tell us a little bit about your site folks. Jason again thanks for having me on the 5 by 5 so I’ve basically been working out codes go for just around for years now and I’ve been in the business solutions side of things the entire time. And it’s a great gig. You know. I get to meet a lot of cool customers and working a lot of challenging tasks and you get to meet a lot of cool people. And it’s a very rewarding job. And yeah, you get to create great partnerships like it Forsen Coach Co. And yeah, are we cool people? OK, on the Internet were happy. OK good good good. So we want to get started into the questions before that again. Jason stood co-founder of it Force here with Scott Guthro and I just want to mention a little bit about our mission and that’s why we want partners like like code to go is our mission is to support 1000 people who make a positive difference and to do that we’re bringing on businesses to help us grow. So for every 10 businesses, 10 people from a business that comes, we’re going to support a not for profit. With our services, because time is you can do money, but time is our. This is just a little bit about us before we get into users. Time is the ultimate right. That’s the ultimate sacrifice, right? You only have a limited amount of it, so we figured where experts will reduce. So we’re going to help. Not for profit organizations. So for every 10 people come onto our managed Service plan. We’re going to start offering one seat at an offer profit at no cost so they can go and get back to putting that money to their services. You know whether it’s a community care, we can’t make. Police are first one and we have a video you guys want to see about. Can’t may believe in how we’re affecting them. Check us. Check it out online on our YouTube channel and with that I just want to get right back into Scott an Cogeco and let’s get into some questions here. So question one which is always on the plate and I just dealt with a couple clients on on this is how? How do I choose? How do I choose my ISP telecom? All this technology provider you know. Now I know there’s only maybe five major and there’s some minors playing in it. But talk to us a little bit. About how someone would go about choosing their provider in that space? Yeah, absolutely, I do get this question a lot and a lot of people think it’s all about price, but at the end of the day there’s a couple of things that you should think about when you want to choose your Internet provider, OK? One of the main questions that I think is can this business provider or this Internet provider support my business? Can they support my business model? Am I asking a company that only provides service to Googles and two huge enterprise level companies or are they able to deal with a small to medium customer as well? So the flexibility the dynamics of that entrepreneur ’cause they they move quick exactly where an enterprise supported directors takes time? Big plans, right? OK, another question. You want to ask is do they have actual local experts and local teams that can actually help you when something goes wrong? Are you waiting on the phone to talk to another Department to talk to another Department to talk to someone else in another country? Who’s going to leave? You’re going to leave a voicemail and I’ll get back to you. That’s a bit troubling. You know you want this time sensitive exactly right. Exactly your business is your main priority. Everything is invested into it, and when things aren’t working, especially as an Internet provider, it’s extremely tough nowadays. So always ensure that they can react properly so and that’s helping with the speed. Like right now I just got an email from a client about 30 minutes ago. Code goes here right now, putting us up to the one gig by 50 service down in Niagara, and I’m like. What he’s like, yeah, call him out. We need to get ready for the end covian get remote workers going so we had to up our service and you guys were in there fast. He’s getting the service done. So I was like OK then and you want a company that can work together like that because you want local technicians that know the area you want. Yeah people who know the businesses and our experts on these solutions that can work with the businesses in the area and is knowing the area. Also get technical with the text like what’s out on the polls and what’s in the. Like I don’t know enough about it, but is there an effect on that? Like so technician going to that location? He may be familiar with the environment in that area as well. That’s correct. OK, just because it gets like I don’t know about it. But I’m like these are value in. It’s not just what’s on the outside. The business too is also both on the inside of the business. Like if it’s a shared building and that as well. But even like the previous business owners phone system, I’ve had times where a technician may know more about a customers building setup than the actual. Customer so ’cause the phone system didn’t move like a tenant left, the new tenant came in same technician for 15 years. So that’s the local value and that helps him get up board. Get on faster because that person knows what’s going on exactly OK and the last one that I want to touch base on that you should ask yourself about your Internet provider is. Are they trying to help you grow your business or are they trying to take every dime in your pocket? Or are they auto renewing your services or they reaching out to you and saying, hey, we’ve got a great new service. We think this can help you. Are they sending specialists to try and talk to you and help you actually grow your business? And I think that’s an important factor because it’s not always about the money. It’s about trying to collectively grow and like you, said, Jason is support as many businesses as many people as we can. Yeah, if the return of investment there, it’s there. Right, so the price isn’t. It’s about what you’re going to get for that investment. Excellent, wonderful Scott. Thank you. So, So what? We did answer. There was kind of how to choose a provider, which ultimately comes a partner. So those are three great areas in pillars about being having a great telecom, an ISP partner. So another question that you brought up that you really get asked about lots is what type of Internet do I need? And I of course my clients are asking that night Sunday night I was working with the client. How much speed do I need? You know, I’m on, I’m on wireless. Do I go to Cogeco? What are the benefits? So I did the math about the ROI of if everyone gained five minutes of active time and the reliability of the cable versus the point to point because there, you know, there’s you know there’s the fiber. There’s the cable. There’s the DSL, right? Over the copper there’s the microwave point to point. There’s the satellite, you know there’s all these options depending on where you are, you know the further out you go. I guess it limits your options of your stock and you’re going to take what you can get, but as you get closer to popular zones or supported areas, you’re going to get options. So now talk to us a little bit about that. How would someone go about choosing those options? Yeah, obviously I’m going to start with your last sentence there about availability. You know what’s available in the area. If you’re living way up North somewhere very remote, chances are there’s not going to be able or phone service there, right? You’re going to rely on a cellular membrane. I didn’t mention that the 5th, 61. There’s a cellular connection, right? So as you get closer to the city core, there’s going to be cable readily available. Phone lines really available, and people have started building in the past 15 years. Fiber, right? Which is fiber, which is optical, right? Exactly? That’s over glass over light over glass? Yeah, exactly. So there’s different types of solutions over. Different methods and transportation levels. Obviously there’s different costs and different benefits. So before we go to technical, there’s some real questions that you should ask yourself, and I’ve wrote them down here. OK, good, but I just like to go through these. How many employees and devices will actually be connected to this connection? OK, so that helps bandwidth like what’s the load exactly OK, and that leads to the next question which will help you decide how much bandwidth do I actually need. And. Is upload more important or download more important or is it equal and that and some people don’t understand the difference? Like yeah when do I need something and that could be another question right? But quickly upload is when someone’s coming in and needs a resource like a remote access resource, a VPN into a file, the upload delivers that to someone outside the building which could be an employee or sales person or on travel right? And it’s getting it to them. Download it for everyone when they’re in the building and they’re pulling it down. And of course they works technologically. They work together. Yeah, but I notice you guys. You’re heavy on the download and you scale your upload to balance on that. If you’re going that much download will give you this much upload. Typically business needs. More download right? People are bringing information to the business right? Everyone’s working inside the building. However, there are some instances where. Are you are uploading massive files and you need to be able to match that while still maintaining business operations? Right? Or video conferencing video call right? You guys are using connecting and you’re bringing out some video exactly how you think about music studios when they’re moving right? Massive audio files? They need to be able to have that. Upload any of those creative market like marketing. Hey, take a look at this file. Take a look at that file and they’re bringing back clients. Clients need to get to it so they’re pulling it down, right? So once you determine how many users and how many devices you can make an estimate. Basically or actually find out how much that device uses bandwidth an you can sort of plan out how much you actually need so you constantly running. To be honest, how many people do the math or just throw deserve just give me the best. You know exactly how many? What would the percentages be? Would be maybe 10% of people actually do the math and the rest just like just give me the fast stuff exactly and to be honest that’s why most providers do download because they can. Equipment is easy to recreate an people. Mainly use download right now if you wanted to go to more custom solution where you had different requirements. Then it would be different. Sure, very specific industry very specific purpose. You’re going to dig deep, but if you’re an info worker environment, you’re just like give me the speed and all, but you can upgrade to right exactly. Yeah, OK right? And which kind of leads into my next question about being able to identify what your business needs is. How much? With 24 hours of downtime costs me on my busiest day and is Internet actually mission critical for my business? So it’s it’s a. It’s an experiment or a process that you can say. If on Monday was your busiest day and you had no Internet and you’re down, what would’ve Monday look like? What would have happened right? And you let them go through that exercise exactly to to understand. Then you can go. Level of urgency exactly. OK, so that’s a good act, so the question would be pick a visit like counts. It’s April, there is March 31, right. Whatever those key dates are and. The Internet’s not there when you get that when you get into the office and it’s not available for the day after go. What does that look like exactly? OK, then you need to consider not only the operational aspect of it, but the financial impact of it. If you have. If you’re on a live bidding service, that’s say you own a construction company and or LTL. This is actually one of my customers here. They’re alive bidding or their construction company that rebuilds bridges internationally. Massive bridges and Italy and Europe and. All across the world, if they have down Internet and they are unable to make that bid. They just lost on a ’cause it’s time sensitive exactly. They just lostun say 100 million dollar contract right? Yeah, so they can quantify it. Pretty good. Yeah exactly. Is it worth spending a little extra money for a custom solution that meets your needs? I think so right? And Lt L like transport companies. They’re beginning, they’re bidding for their loads all the time online. It’s all live, right? That’s all. Live, loading, get that, go go, go now right so and you think about it’s 2020 there really should be no excuse. I mean, the Internet is definitely not what it used to be. Another question I wanted to. Or the those two questions about how much would it cost for downtime as well as? Is it mission critical leads into the question of do I need a dedicated connection? Is it mission critical? Is it worth the extra money for me to have guaranteed service? For a certain amount of money a month, right? So talk a little bit about what is dedicated versus business level service, right? ’cause that’s how you guys classify them? Yeah, am I correct? Yes, OK, so talk talk about dedicating talk about business and just yeah, help understand. Although we’re gonna start with the regular package that most people are familiar with, a copper Co ax cable comes into your building. We offer you say $100 for Internet connection and when you bring in that copper cable into that building, you’re only paying $100 an we. Try to service as many customers as we can on these shared lines. Alright, so those connections are shared over copper and koax. Now when we offer a dedicated solution that we monitor and guarantee the service for and the traffic on it that’s done over a fiber optical. OK so you guys, not only it is a change in medium, yes so you are going fiber so dedicated does equal fiber exactly OK, so let’s talk about. We talked about the questions that you need to ask yourself to figure out the. The importance of the Internet. But now they’re presented with like types of Internet, they’re like. Well, here are the two. The two main options you can choose from and for someone is dedicated and one is like business level services. So just talk about the difference to us about what’s the difference between a dedicated service and what comes with that, and why would you choose that. An business level services and kind of? Why would I choose that one? I know one is like this much money and one is about this much money or like well that’s cheaper however. What am I going to watch out for? Yes, so when we come to these two solutions, it’s not apples to apples. It’s definitely different. OK, if we’re going to talk about a dedicated connection, this means that Internet is mission critical for your business. You can’t survive any downtime you need guaranteed speed, and you need guaranteed support so. Obviously there’s a little bit more of a price increase, but you’re willing to eat that cost for the guaranteed service, and what comes with that is a guaranteed speed. OK, so you minimums are always going to be met exactly. OK, so if you subscribe for 100 megs of dedicated Internet, you will be getting 100 megabits, and that’s both ways, right? What do they call that symmetrical, symmetrical? So whatever you’re getting down, you’re getting up which we talked up and down just earlier. Correct upload, download, yeah, OK, good. So with that, with those guarantees, we package it under an SL a service level agreement. OK, so you get the guaranteed bandwidth. We include the hardware for you. You get a dedicated team during installation as well as a dedicated tech support team. That is for those dedicated customers OK? Now. You also get if something were to happen. You also get a four hour mean time to restore services, and that’s the service level agreement exactly. So if something were to happen on our end and. It caused you to lose service. We’re going to have a technician out there within 4 hours to restore your services. If not, then we’re outside of the SLA and penalties usually occur, so the end those details are available and when they want to talk to you, what does that mean? How does that work right? OK, so so it sounds like it’s pretty serious. It’s like, and of course the price has to be more ’cause they’re buying insurance with it, right? But of course, they’re just like, but I need it so it’s just a cost of business, but it’s knowing how to make that right decision. Talk a little bit about the business level services, which is the the little brother or the little sister of dedicated. Well to be honest, yeah it is. The little brother Koax has been around for a long time. It’s readily available. It is a shared service though. OK, so you’re sharing align with the rest of the businesses and residential houses that are connected to that local note. OK, right? So. Search people dedicated fiber and businesses copper right and the fiber is fully private and secure. It you’re not sharing. Yeah security. Yeah it goes all the way back to the Telco Hotel in Toronto and you have your own circuit through codes ago right now when you look at the business level service, you’re sharing that connection. So at 7:00 o’clock when everybody’s on Netflix or. You know, during the weekend there could possibly be a speed decrease, right? Right traffic per say, right? Yeah, and that’s why they always say on the packages up to up to a certain speed. OK, we do try our best to meet that speed, but if it does drop, that’s just the nature of the service. Demands are demands, but you’re saving somebody exact, so you gotta balance that lack of security performance. Save some money security performance exactly. Are you going to pay for itself? Are you going to buy the guaranteed fast track carved before you go on the weekend of racing? Are you going to stick to your normal everyday driver, right? Yeah, it really depends how much money you want to spend on your business, and if you really need it. So yeah, ’cause there could be times are like no. I’m OK exactly at an email here. Get an email there, send a PDF, whatever. It’s not the high demand exactly gonna fit, so that’s good. You got you got you can cover many styles of businesses in their needs exactly. And if you have some troubles like asking yourself this or identifying these, you can always reach out to Jason or myself. And we can always. Answer Those questions with you. Yeah, we can walk him through the needs tests we’re going to. We got the questions right here. We could put him through the test. They can put themselves to the test. Just what was Monday? the Internet was down and how did you survive Tuesday morning right? Exactly? And that’s a good practice. Tell us a little bit you mentioned. You have something here about a time you are out in the field, yes, so this kind of ties into the dedicated solution with these dedicated solution. Not only do you get dedicated things on the back end from Global, you get dedicated equipment. It’s guaranteed like we manage all that for you. OK, you know through but anything now with best effort solutions or the business cable solutions you may have to wait a day or two till we can get that hardware sent to our technician to install it, right? There’s a bit of a process, and with this story I had been cold calling in this building, and this customer who had a burnt out modem existing Cogeco customer how to burn to modem and. I’m not going to create details, but I was in this persons iterum before and it was hot. So OK. I’m not sure if it was something to do with our equipment, but nonetheless the customer was experiencing a pretty rough time ’cause they don’t have phone service, no Internet. So he was able to see me on the street. Basically tell me what’s going on an we had done everything to see. You know it’s going to take about two days for my technician to get this taken care of I. Call my manager my manager called their manager and we push as much as we could write, which sounds like it’s already above and beyond from the original agreement, but exact when people are under fire under fire, right? We’re still people. We still want to help exactly, right? I want to make sure that I can do my best, support my clients so it’s the customer is understandably upset. It’s going to take this long so we end up just moving on with our day. We walked on the next street and we see a technician out there. Anne, we spoke to the technician and explain the whole story and he actually said, hey, I’ve actually got a AT37 modem right here, ready to go. You’re good with it. I can go install it and reset this person and we got this person back online within half an hour of this whole fiasco going down an one of the luckiest stories have ever had a coach go. But folks, if it’s that important to have. Equipment constantly going and have instant results. You need to get a dedicated Internet solution from your provider or get. A dedicated specialist for it like Jason who can respond to those needs right, quickly, right. But if the assets down the assets down exactly, that’s that’s the concern, right? I can’t make things appear. It was very lucky that I got that. I got to say but you were watching out for them, right? You were thinking about you weren’t just like sorry. There’s nothing I knew your mind was going and that’s you saw the opportunity and you were able to take advantage of it. So that was great. Excellent, excellent story. So we have another question here. Clients are always asking me. This question goes where the we support them with the IT and it’s all about getting people connected and they’re asking and it’s great question you have. There’s how come my business or the people in my business communicate better? So talk to us a little bit about the philosophes around that or how you guys work on that aspect from your partnership with your clients. Absolutely, and. There’s multiple ways that your customers can connect to your business, whether it be through a voice solution calling you right or faxing you or something, or if they wanted to get through by a data connection, whether it be email or. A child Messenger on your website. You always want to make sure that these channels to communicate with your customers are covered, right? So a lot of the way a lot of the businesses and trends are now starting to move towards an IP style solution. How can voice over IP voice over IP right? How can customers manage? Their own setup and how they communicate with customers versus not being able to. Access anything behind this brick wall on the side of your building unless you can. Or sorry, this brick sized phone system that you can’t even access, right? You know how to use it right? Big classic style exactly so. Connecting with your customers by voice is getting a lot easier now that we’ve moved. Voice to a data solution. OK, yeah, so the now the Internet’s been taken care of. Now that we got the foundation laid, there’s opportunities more flexibility, more flexibility, OK, right? And the way that we do that is with a hosted solution. So it’s hosted an it’s managed by coach Go. OK, so we take the factor of setting up your own time to work on. Set trying to specialize in a phone system and now we’re able to provide that through an offsite service, right? So we take the risk out of you having to set it up by yourself if something goes down, are you able to fix it on time? And are you able to make changes on the fly? So we’re giving you more flexibility to communicate with customers with this type of solution. I know that. A common word used in all this is unified communications. Yes, yes. How can we do that? Everything, yeah, so unified would bring it all together right? Exactly OK, and typically you would want to do that through. One provider, or at least one provider and its source to help manage that connection, right? In terms of. Traffic though you want to make sure that that is. Continuously backed up. OK, so back up as in redundancy, redundancy. OK, that’s another keyword, but. I want to talk about redundancy and being able to move your voice traffic if something happens. So are you able to? If something goes wrong with your phone system, can you travel? Can you keep communication lines open exactly? OK so yeah, yeah. So what you’re thinking about is now that you have the you’re looking at the communications sitting on through the Internet now instead of the classic copper lines. What you’re saying is the flexibility that if there’s a problem with the Internet or no Internet available, you could use your cellular data plan to continue the communications exactly. So you’re now got that flexibility. In this new strategy, exactly right Ann? And that’s what you were talking about. And from their hosted in the hosted strategy. Do they own the phones? Can they? Can they just monthly the phones? Their options in that strategy cap ex off X. That kind of thing is so as a managed solution we try to provide you everything basically OK. One stop shop. Now you do have customization where you can buy phones or you can lease phones right? Do you want to buy a car lease a car? OK so you can personalize it to their needs and their strategies exactly right. Great so we manage the equipment, the service and everything between that in terms of coach go. On the back end as well, right? And there’s it can be hardware and software in the plan, like they can move and that’s why. Can their mobile phones start acting like their phones a little bit? That’s correct. So OK, the unified communications basically allows every single device that has Internet on it to kind of. Get into that phone system to connect with your work right, right? So well, any device, anywhere, anytime kind of thing, correct? So OK, if you take your desk phone with you and you plug it into Internet source somewhere. 10 nine times outta 10 you should be able to make a phone call, so you could even move your desk phone to exactly. So if it’s the IP phone, right, right, right, right. But with they had the soft features as well that their computer could be there full your computer, your laptop, your tablet, your cell phone, there you go. So you are taking it where we go anyways exactly. Which is good flexibility in the hosted VoIP solution strap exactly in this in folks, this really isn’t a new technology, so it’s been around for awhile. Facebook Messenger. WhatsApp those have been around for quite a few years, right? Yeah, and more and more coming out all the time, especially apps on your phone right? To make calls to your friends and family. That low cost long distance exactly so people say, oh, I don’t need another cell phone plan or I don’t need another cell phone. Any other laptop or tablet you already have these devices now. It’s about connecting on the Internet, right? Get him unify exactly. You can connect back to your customers. Excellent, excellent. Yes, God that was great talking about unified communications. Bringing everything together, devices, anywhere, anytime softphones, hard phones, mobile phones, you’re always connected absolutely, but then what comes up is alright, but does that mean I can’t have a desk phone anymore? Our desk phones a thing of the past. Yes, an people asked all the time ’cause there are habits, routines, system people have built structures around that and of course they want to know. How does that work? What’s you know? Let’s talk a little bit about the phone that’s been on the desk for absolutely since Brand Bell, so phones are not what they used to be OK for us. I mean, people get worked up about having to spend more money on new phones, but as the technology world evolves, your business should too. With the phones now again, phones don’t do the same thing as they used to. They do more. Oh yeah, yeah. So now these phones? I mean, I know that some of the phones that you’ve showed me the past now have. Video screens on the front. Yeah, calling with their phones right? Yeah, so from the desk I mean obviously your iPhone can do any like exactly these are the decimal, so decimal it’s big, it’s chunky. It makes sense ’cause it’s on a desk right now to obviously get the most out of this. This tool is. By using the most modern features in these phones, yeah. So basically the phones that you’ve showed me now include the voice chat. They do video chat. Text messaging, text messaging an. You can connect these devices through other tools like your cell phone, your tablet, so it looks like you’re still calling from your desk phone, right, right, right? So you always have that branding. You always have that business presence, even though using multiple devices, you can consider it your home base phone, right? If you want to think about it that way, right? And some jobs are like that. You come in, you are this role. This task you are the purchaser. You’re the dispatcher, so you’re at that desk all day long. So to have that. Asset which is dynamic and has value. Yeah, and that’s why it’s not gone right. There are rules that have other rules like salesperson, where they may never even come to the office, and they’re all in the mobile area and you should be able to make that decision by yourself. You should be able to know if you need a desk phone or not, but I wouldn’t consider getting rid of them yet, right, right, right? I wouldn’t consider it an organization by hybrid. They may like, alright, let’s go half amount of files from the old way, because these guys are never there are they can kind of walk around in the last couple months ago. Well, they’re never at their desk anyways. Yeah, right. But how do we keep them in the system still, right? So how would they stay connected exactly? OK so desk phones are still there, but they’re starting to say role specific, not just car belongs to everybody. From here in the last year, couple months when you actually working with a prospect and they’ve become a partner and say yeah, we want on board, did you actually go through that exercise and it did come out that they they said no. Actually, we’re only going to have the phones we went from our old system like was there an experience that you saw exact change in the marketplace and it actually happened where someone made that decision? So I was like the marketplace evolves. More people are working from home. I know across cost money to have someone at work. Yeah, I mean the cost for. Or facilities hardware. Any like software licenses? You know if you can save some money and have the same product. If you have someone working at home, why not right now? Basically, being able to. Bring that desk phone to your home and keep you connected with everything. Is how the market is evolving essentially right now? Sorry, I didn’t answer your question. Yeah yeah, so basically so the dynamics are there, but have you seen people going now I’m going to have the faults come across that in in real life. I have come across that. It’s mainly for important executives that need to have constant access to the business phone system anywhere in the world, so they’ll have a hybrid solution with both. Yep desk, phone and softphone. So they can go anywhere. But I’ve also seen people who only work off, say, a softphone. OK, so they were so mobile app, they went hard, the organization went hard one way and said, let’s let’s try without any phones or exactly minimal, and typically that’s for sales people on the road, yeah yeah, yeah. So they still want to keep them in the system. I’ve seen both where they’ve been able to. Purchase softphones for these mobile users, right? Yeah, but I’ve also seen where people have just going straight to cell phones to mobile phone, so just the desk phone just went down in that choice. Like yeah, let’s get on the plan but we don’t need. We don’t want decimal. I’ve also seen a company that made the employees use their personal cell phones for the business, right? BYO D and we were actually able to bring those devices into our phone system right? ’cause your apps went in, you locked it in and got it up and running. It went from say. A mobile data number that they’re constantly using to the Internet on their phone that they’re using on the app, right, right? So times are changing and that’s be. Why would bring your own device? Bring your own device? Yeah, so that technology says. OK, so you guys and they may be getting this type in or out of share for the Internet data plan or whatever. You know, that’s kind of how organizacion do, but that very flexibel absolutely excellent, excellent. Now we’ve gone through a number of questions we got through. We talked about how to choose a telephone telecom partner, what type of Internet would an organization need? And then we got pretty detailed in there, which was some very valuable information. We also talked about how business would communicate better and unified and that kind of blended into our 4th question, which was our desk phones needed. So it was kind of more a fortifying that first question, which could. But how, how would a? How would I get a professional evaluation on my environment, right? You know I got. I got an inhouse it and they’re working away. Or I got an IT partner. But they know it’s like, you know, we can research online all that kind of idea, but tell me kind of what? How does Cogeco work with? Organizations on what’s the proven process? How do you just walk me through first engagements and what you kind of do and how kind of works to get him to understand what you can do for them? So what was done is they’ve set up teams of account executives and these account executives. There were multiple hats and we work as almost specialists for these business solutions. OK, right? So you can always reach out to a coach. Go representative, right? All you do is go to. Google type in coach go. Find my account executive. Find my account executive type in your Postal code OK and it will match you with that person, you can contact them or you can send in a web submission. We want to make this as easy for you as possible, OK right so that allows you to kind of reach out to the professionals right in the industry without having to fork up any money, you can get that opinion right there right. However, if you need very. Like dedicated service and you need constant attention an. Customized solutions very personalized. Very yeah. ’cause you’re exactly specific. I would recommend reaching out to local IT company right? Alright yeah I work alongside that exactly like mighty force, right? Right ’cause we could, we could do the analysis of the environment, understand the needs on the technical side of it, and then engage Cogeco business partner exactly. So those are kind of the two professional ways you can go about it. Another great tool is YouTube or online forums and doing your own research and. And asking other businesses around you now, obviously. This is kind of DIY. You’re learning as you go. Sure, right, if you’re willing to take the risk to set right, that’s time versus exact. It’s better to get to the pros quickly if you have. If you have the time, like you’re planning a one year and you want to champion someone in the business to do the research, then go ahead. But if if times against you, then that’s when the partners can accelerate exactly. Yeah, and I’ve talked to some of the partners down in Niagara like David handles and stuff like that, and when I talked to we have business is already in the area, so they already know what kind of feeds, what kind of speeds, what kind of what’s going on down there. And so, as I work with my clients to work with individuals like yourself, you kind of know the lay of the land ’cause you’re already servicing people in the area exactly so that speeds things up quickly. In the assessment side, what can we deliver and how fast can we get it in there? Exactly advantageous to be honest, a lot of the resource is are right in front of a lot of businesses. People are just afraid to ask, but yeah, or they don’t know, or they don’t know, right? Just like you know exactly. I have two clients down in the beans, Valeria. And it’s like. Wireless for the last you know, and there’s like no quota goes up there and I made a call and I talked to your guys and then like, yeah we can. Let’s do assessment. Let’s figure it out and they worked alongside me. Didn’t even waste the clients time right? Just got it already for the first exactly. Keep the kind of the clients are busy right? So that’s where we can help them save some time and a lot of these personal business relationships make it easier on the customer. Just go to one source and we already work as a partner so. Things happen quicker and more efficiently. Wonderful, wonderful. OK, excellent well Scott thanks so much. I mean we got into some deepness. We got into some details. We got some good insights on some exercises people can do to check where their risk is, and that’s great. So I want to thank Scott Gauthreaux from Cogeco Business Solutions here and Jason Stick, co-founder of it Force and look for other videos. And we’re going to get this one. This is our full length feature and then we’re going to break it out into our separate questions so they can get right to the. The meat and potatoes so we can really add value with this information. So thanks again Scott for coming Out magazine folks. If you have any questions please don’t forget to ask some comments below if anything, thanks.